"Our concept is that a beautiful site developed in a sensitive manner with high-quality amenities will create the most value for the surrounding property."
"To create the best possible golf course, the best land must be dedicated to golf."
LANDMARK's development philosophy over the last 30 years has been guided by a desire to find special properties with inherent beauty and natural character and develop them in a way that retains these qualities while creating an incomparable lifestyle for its residents.
To accomplish this goal, Landmark's staff is vertically integrated to directly manage every activity in the development process, from feasibility analysis through design and development to marketing and operations. Landmark employs analysts, land planners, construction engineers, golf course architects and marketing specialists who have worked together for over 25 years to ensure consistency in developing a distinctive commercial product.
Many of Landmark's most significant contributions to the ultimate value of a project are achieved in the early stages of the community's formulation. Our knowledge and experience is invaluable in identifying the market's conditions and the site's potential to properly position a project for success. Landmark initially inspects a site to determine the physical constraints and opportunities while reviewing the regional market's strengths, uniqueness and amenity values.
Site selection and quality land planning are critically important to the creation of a successful project. Landmark is known for the development of world-class golf facilities. Our concept is that a beautiful site developed in a sensitive manner with high-quality amenities will create the most value for the surrounding property. The site's natural characteristics and environmental qualities are identified and preserved. To create the best possible golf course, the best land must be dedicated to golf. Other recreational and social amenities such as tennis clubs, spas, restaurants, hike and bike trails and equestrian facilities enhance the lifestyle of the community's residents. All of the built structures - housing, hotels and clubhouses - must be developed in a controlled manner that requires compatible architecture, superior construction and generous landscaping.
This concept and its product must then be marketed to a targeted, qualified client. Landmark has always relied on first-class sales materials, sponsorship and small marketing events. Tapping top golf and travel writers with the best publications, Landmark is able to expose its projects to a broad market. Hosting major international golf tournaments creates prestige and exposure. By developing distinctive communities in beautiful locations and marketing with quality materials and events, Landmark is able to distinguish its projects as commercially viable and truly unique.
In the past, the axiom for golf resort developers was simple: location, location, location. The trick was to find the site with the easiest approval process that was most convenient for the prevailing market.
Today, Landmark's development criteria is equally simple: beauty, beauty, beauty. Landmark's philosophy is to search for sites with great inherent beauty and take the necessary time to plan, entitle and develop high-quality master plans that preserve and respect the natural characteristics of the property. This process requires a commitment of great patience, credibility, talent and discipline. It may take more time, capital and management to work with these properties, but the reward is the creation of a distinctive community with high-quality amenities that achieves the status of a premier ‘lifestyle' destination.